Brave New Art | The Web3 Media Platform
Published On: September 14, 2021
Last Revision: May 30th, 2022
Created by: Eva Sheluhina & José Batalla
Brave New Art is a Web3 Media platform that helps creators and artists produce next-generation NFT projects.
The three main problems with the first wave of NFT platforms are the lack of intrinsic value, too much focus on individual creators, and speculation.
We started with our creative community first. After experimenting with multiple professional artists, we realized that splitting royalties was one of their main concerns. For that reason, one of the core functionalities of our platform is royalty-split. We allow artists and creators to split royalties at the start of any collaboration.
On the other hand, we address the quality problem by implementing decentralized curation and focusing on NFT video production. Aside from being difficult to pirate and more engaging, videos allow us to add value to NFTs by including a streaming functionality.
The NFT industry has great potential, but speculation and the lack of quality are the main obstacles. Millions of creators and professional artists are looking for a solution to improve their income and collaborate with other creative minds. Our goal is to create the most user-centric NFT platform and be a first mover in the Web3 economy.
This unprecedented growth was due to the following:
A. Discovering A New Market.
Until recently, most digital assets were easily hacked, copied, and distributed, and it seemed there was no way, apart from legal enforcement, to prevent copyright violation and ownership rights.
Centralized technology protects the most valuable digital items. Rare items in computer games are still often hacked or stolen. Films and music can be easily pirated.
Unfortunately, even though centralized technology works well on high-budget products and mass-scale projects, an average artist working in the digital field used to have very few monetization options. For example, for musicians, signing up with a label was the only way to scale their audience. For digital artists, most opportunities lie in moving their art offline, relying on merchandise, or working with a centralized entity like a gaming company. Fortunately, the possibility of digital ownership is now a reality. This opportunity has come in the form of Non-Fungible Tokens, giving artists the ability to monetize their art at scale.
Something similar has taken place in the gaming community. Most games utilize internal currencies to incentivize players. The opportunity to move them into a secure decentralized space has convinced many game developers to create their NFT-based metaverses. For instance: The Sandbox, Illuvium, or nft42.
Although it would be easy to conclude that NFTs are all hype and have no substance, almost every new technology starts similarly. For example, both Amazon and Google were part of the dot com bubble, but instead of disappearing, they became two of the biggest companies the world has ever seen. Moreover, contrary to popular belief, most NFT collectors have a long-term approach. CoinDesk’s research managing director Noelle Acheson recently observed during an interview with Business Insider, 'The NFT craze is not so much about prices and quick profit as it is about a new model of creative monetization.' If artists and other content creators continue to mint NFTs, and consumers see value in them, it stands to reason the market is in for longer-term growth. Similar to Cryptocurrencies, the price tells only a part of the story. It's crucial to look at the ecosystem's development to understand its value. Multiple emerging marketplaces like OpenSea, Foundation, Rarible, SuperRare, Mintable, and NiftyGateway are actively contributing to the industry's growth.
C. Monetization Potential
NFTs are closely connected to cryptocurrencies and are used as financial instruments. Startups like Niftex, Drops, NFTBank, Liquidifty have been focusing on turning NFTs into financial instruments, introducing alternative protocols such as multiple ownership, NFT-as-collateral, and liquid NFTs.
Furthermore, in order to adapt to this trend, many NFT marketplaces have created governance tokens (i.e. $RARI) and even implemented some yield farming capabilities. A few examples are Glimpse, RageFan, and Chronicle.
3. Problems of the existing NFT industry
A. NFTs Are Perceived As Collectibles
Since Blockchain Technology has given NFTs two important advantages, proof of ownership and immutability, NFTs are currently being treated as valuable and rare digital assets, similar to collectibles in the physical world like sports cards and paintings. Though this perspective creates new monetization possibilities, it's also very limited. On most marketplaces, it's only possible to buy, sell or view an NFT. Those capabilities are built-in inside the protocol and extend no further than bidding, auctioning, limited edition drops, etc. Marketplaces offer no other interaction within the seemingly infinite capabilities of this technology.
B. File Location Immutability
The idea of treating NFTs as collectibles or a store of value is risky. It's easy to see how a painting from the 1300s has gone up in value since it's a physical object, but this is not the case for digital items. It's important to remember that so far, it's not possible to store files on a blockchain, not even small files like images. NFTs act as digital certificates that contain links leading to a particular file location, meaning that if a particular file has been removed from its original location (for example Google Drive), the link will point to a 404 destination. As a way to solve this problem, many NFT marketplaces offer decentralized storage (For example, IPFS, FileCoin, and VideoCoin) promising users their files will never be lost. That being said, even if they have the best intentions, if something happens to a file link's handling, domain name, or the data storage itself, the file will be lost forever making the NFT worthless.
C. NFT Royalties and Creatorship
There is a natural tendency to think of legendary masterpieces as the work of a solitary genius. Although this could be true for some artists from the past like Da Vinci, it's very difficult to find contemporary artists who don't collaborate with anyone else. Current NFTs only allow a single creator to receive payments and future royalties, however, this is disconnected from reality. Even the most accomplished individual artist has to work with others, let alone more complex projects like a film where large creative teams must collaborate for an extended period of time. The fact that current NFT protocols don't allow multiple creators, is a gigantic problem and limits the scalability of the industry. To make matters worse, many NFT marketplaces and auction houses simply mint the artwork from a single wallet, instead of sharing payments and royalties with all creators and participants in a transparent way.
D. Quality vs Decentralization
Some marketplaces like OpenSea or Rarible, following the decentralization vision, allow anyone to mint their work into an NFT on their platform, allowing virtually anyone to participate in the ecosystem. This is great for the industry, however, due to the lack of monitoring and curation, an increasing amount of low-quality work is flooding the market.
In contrast to such an approach, many NFT marketplaces or auction houses have proposed the idea of 'curated' NFTs, where only approved artists are allowed to mint their work. Even though such an approach will improve the art quality, the marketplace holders remain in power of decision making. This centralized approach goes against Blockchain Technology's main purpose.
E. Onboarding Difficulties
The average person still has difficulties creating a wallet and buying crypto for the first time. Many creative artists are facing these types of onboarding challenges for the first time, and end up making mistakes, paying a lot of gas fees, or even worse, losing their funds.
Most NFT companies promise 'easy onboarding' simply by allowing all payments and profits to go through a bank or a payment processing company, however, this "easy" onboarding comes with a catch. lt doesn't give artists access to the wallet, obscuring royalties and proof of creatorship.
Many artists are left out with minimal profits, leaving a negative impression of the industry. This disbelief and mistrust will only delay the mass adoption of NFT technology.
F. Eliminating Middlemen.
Most NFT marketplaces are putting artists at the front place, encouraging independent creators to connect directly to their fans. Even though such an idea is very inspiring and even welcomed by some artists, the intention to eliminate or automate the middlemen is disconnected from reality.
While it is more or less possible to imagine an art piece created solely by a single artist, when it comes to its promotion and distribution, third parties become inevitable. Apart from necessary intermediate parties (i.e. creative agencies, auction houses, publishing houses, record labels, etc), other third parties can be technical services, community representatives, investors, marketing agencies, streaming platforms, social network communities, art dealers, event managers, tour managers and many other crucial third-parties that cannot be eliminated or easily automated.
Contrary to popular belief, even though those third parties are in between the artist and the audience, in most cases, they are not 'stealing' the revenue from the artist. They produce added value, and in most cases, the cost is covered by the end consumer. For example, in 2020, the average musician's revenue was only 5.1% of the total market valuation. This kind of statistics illustrates the importance of targeting the so-called 'middle men' and making it part of the NFT space.
The use of decentralized technology has been confused with the decentralized organization concept. While many NFT platforms are openly admitting being 'a centralized solution', there are still a lot of cases of misuse of the terminology. Even platforms with a governance token are highly centralized. First, the governance tokens are mostly used to vote for technical upgrades, royalties, rules, etc. Second, the majority of token holders will always be in charge of making decisions, and the fact that the token exists within a decentralized system doesn't make any difference. For example, SuperRare transfers voting power to the community while at the same time offering the token on exchanges. This automatically de-values the art quality, as anyone with enough capital can vote for whatever they decide to create.
However, most of the curated NFT marketplaces require artists to go through an application process, before they can be featured on the platform. This means that decisions will have a small inner circle, usually closely connected to the founding team. This is the opposite of decentralization.
Overall, the key problems revolve around the attempts of making the industry adapt to the way NFTs work. We believe in Product-Market Fit, which means that the main goal is to make an NFT protocol adapt to the industry needs. To make it work, we have to first understand the market requirements.
4. Market Research
The market scope includes all digital art forms: image, video, sound, and interactive media. Apart from NFT marketplaces, there are multiple ways of creating, distributing, and monetizing digital content. Some of them are large centralized corporations, such as Netflix, YouTube, Apple, Facebook, and Spotify.
The world of entertainment is constantly evolving. If we take a look at the music industry nowadays, it’s no secret that artists make revenue almost exclusively from live concerts and streaming but usually there is a gigantic gap between the two. In a digital world, it doesn’t make sense that most artists can’t make a living out of streaming and they need to rely on concerts. NFT seems promising, but for new artists, the possibilities of making a living through NFT sales are very low.
To look at it another way, Business Insider reports that Spotify pays between $0.003 and $0.005 per stream. The most popular artists will regularly surpass one million streams: Spotify’s top artist as of 2022 is Ed Sheeran with 3 billion streams. The Economist reported that “On average three billion streams on subscription services brings in about $21m for big labels, with perhaps $3m of that going to the artist.” Not so bad if you’re one of the few chart-topping music acts today.
The nonprofit Music Industry Research Association (along with Princeton University and MusiCares) conducted a survey of 1,277 U.S. musicians and found the median musician made about $35K in 2017 (only $21,300 from music-related sources). And 61% of the musicians said their music-related income didn’t sufficiently support living expenses.
Apple Music, Spotify, YouTube Music, Amazon Music, Tencent music, and several others represent a form of oligopoly, where artists must go through all kinds of obstacles including but not limited to high entry barriers and legal difficulties before they can reach their target audience. Furthermore, terms and conditions are usually vague and even misleading. The majority of artists who manage to sign up with a label and publish on a streaming platform, get their royalties diluted and end up with a very small amount of the actual profits.
On the other hand, technology represents an existential threat to record labels: production tools are becoming more affordable and accessible for artists, streaming platforms are aggressively taking the market share, and a global pandemic is eliminating most of touring revenue. Very few labels are addressing these challenges and shifting their strategy accordingly.
Visual Content Stocks (Shutterstock, Unsplash, etc): visual artists must invest a lot of time onboarding before they can start earning any profits on these platforms. On average, it takes 1000 images to start getting noticed. On top of that, as with any centralized organization, Visual Content Stocks take large commissions and tweak the rules to favor shareholders. For instance, a contributor on Shutterstock receives a commission according to their 'Level'. This is a way to gamify the process and incentivize artists to be active, however, every year everyone's level drops to the bottom, back to the lowest commission.
Social Media platforms (Instagram, Pinterest, etc): these platforms do not pay creators anything for the traffic their content generates. The only way artists make a profit is by third-party advertising or by selling products themselves. In the case of digital artists, it can be a printed canvas (Artfinder, Saatchi, Etsy, etc) or physical merchandise like clothing. The problem is that more often than not, for artists to scale their business, they will have to pay the platform to advertise their work. These platforms are centralized, therefore aside from generating a gigantic amount of revenue from ads they also monopolize user-generated data and monetize it.
In the case of the film industry, the number of people involved in projects is even greater than the number of people involved in music production. Even short films require a great number of professionals in order to accomplish a minimum quality.
Netflix, YouTube Premium, and Amazon Prime Video: these services are similar to music streaming services. They have a very high entry barrier and most of the revenue is taken by fees and third parties.
In the earlier days, Netflix got a lot of old TV shows and movies from Hollywood. Now that everyone has woken up to the power of digital streaming, many of these old movies and shows are running on the platform of their producers.
YouTube: As an open video platform, Youtube allows anyone to broadcast their video content, however, as a centralized entity, it can also restrict or terminate an artist's account at any given time, without providing any explanation. YouTube revenue model does share their ads revenue with the creator, and it also allows creators, to choose not to monetize their content. However, YouTube takes 45% of ad revenue and keeps the right to place ads on any video. Furthermore, Monetization will depend on the advertiser's budget.
Instagram: doesn't have an option to browse favorite artists’ content without watching ads.
User Experience: Most high-quality video content is locked behind a subscription wall, paywall, or ad wall. For example, Netflix will not allow a user to watch a favorite movie unless the monthly subscription is paid, even if they have been subscribed for the previous five years. Consumers are looking for an option to watch their favorite content ad-free and without the burden of monthly subscriptions.
While the NFT sales volume is a rollercoaster with $17B at its peak, the valuation of the entire digital content market is close to 120B, including podcasts and commercial art. At Brave New Art, we are convinced that the NFT space will not only create more opportunities for artists, it will also force many existing digital content giants to use Blockchain Technology. Our market research shows that the technology behind NFT has all the capabilities to meet the needs of all three key players: artists, fans, and production companies, creating value and allowing all parties to benefit from this emerging industry.
5. Proposed Technological Solution
The following proposed protocol alterations are already existent in different NFT standards, thus, it is technically feasible to combine them into a powerful single platform.
Some existing NFT minting options provide this functionally, however, they make it optional. We generate a short video summary as a preview and make the full video available after the NFT purchase.
This way, owning an NFT will provide not only a social proof value but also a creative value of the content itself
It will also count every view of every video as a transaction, so the underlying Smart Contracts can facilitate user experience.
Multiple wallets as a Creators Pool. A dimensional extension from the ERC1155 standard (that allows multiple ownership) will allow Brave New Art to enable multiple creatorships. As perpetual royalties can easily overtake sales profits, for NFTs with several creators behind it can be challenging to decide and more importantly, ensure the fair royalties split, as on the majority of platforms only one wallet can be provided for perpetual royalties collection.
On Brave New Platform it will be possible to ensemble a Creators Pool: a number of wallets with the corresponding percentage of contribution, and the perpetual royalties will be automatically split according to the initial set-up, so collaborations can be done in a transparent way.
Timed Token Copies Capability
Current NFTs have a limited number of "copies" to enable multiple ownership, however, they are all original. Due to the scarcity of those copies, they are very expensive to own, though most of them still can be viewed. The Brave New Platform will allow free previews, but access to the full content will be behind a paywall.
To explain this better, let's take for example "Liberty Leading the People" by French artist Eugene Delacroix. It would be very expensive to own, however, people who want to see it just need a ticket to the Louvre. It is still possible to find free images online, but it would not be the same as experiencing this masterpiece in person.
Similar concepts can be applied to digital media, where it's possible to see a low-resolution preview for a few seconds, however, to see a higher resolution or full content the user has to pay.
The "Louvre Ticket" concept in the world of NFTs can be represented as time-limited access to a copy of the original. Just like 'Renting' or 'Streaming'. When a stream is requested, the TTC (Timed Token Copy) is created. This is also a token, which points to the copy of the file on a distributed file system, and it has an 'expiration date' - a point in time when the copy of the file is going to be deleted and the token is burnt. The price of Renting depends on the requested time before burning. The first stage of the protocol creation will be executed through an absolute expiration time, however, soon we will implement a "time watched" feature. This means that the NFT will be burnt upon the expiration of the actual time watched, not a lifetime of the TTC.
Any submitted artwork will have to gather a certain percentage of votes from a randomly chosen pool of validators. The pool of validators (Voting Pool) consists of randomly chosen artists on the platform. The artists can make a choice whether to support the artwork or not. Once voters contributed enough votes to support the artwork, it becomes available in the marketplace to the public. Royalties from sales and streaming are divided proportionally between contributors from the Creators and Voting Pools.
Voting is a crucial part of content creation. it allows artists not only to support other creators and generate new revenue streams but also to help curate content in a decentralized manner.
Such a decentralized approach to content curation will give power to the community to decide what kind of content is worth being on the platform. Randomized choice of voters would allow cheating the system only via a 51% attack, which is only possible if a bad actor had introduced 51% of creators to the platform.
6. Brave New Token
After a careful examination and analysis of the royalty split functionality and voting system, one particular issue had been raised: how to ensure the quality of the content on the marketplace, and prevent bad actors from gaining access to 51% of voters with the use of external capital?
This is how Brave New Token (BNART) was introduced: the internal utility currency used for the royalties distribution. BNART is not pre-mined, cannot be purchased, and can only be obtained via royalties, i.e. by being a part of the Creators Pool or the Voting Pool.
During the first stages of platform development, Brave New Platform will be open for any creator to mint their NFTs, and the content will be curated in a centralized manner. Upon the implementation of Phase III, all the new NFTs will have to be submitted for community approval: decentralized curation.
Once a creator (or a Creators Pool) submits the NFT application, a random pool of voters is automatically created, and the voters get notified that they can contribute their BNART in exchange for a percentage of perpetual royalties. If more than 50% of voters have confirmed the application, the NFT is minted to the marketplace and will be available for further purchase and streaming. A 15% share from every revenue transaction is converted to BNART and split between Voting and Creators Pools.
Voting | A Crucial Part Of Content Creation
If we were to allow direct minting only with BNART contribution, (assuming the fact that BNART is only accessible through royalties could prevent an external agent from posting low-quality content), then it would cause a two-fold problem: first, the artists with great exposure and large income in royalties would be able to influence and flood the platform with their own content, and no one would have control over that. Second, new-coming artists with no Brave New Token wouldn’t be able to mint their content without collaboration with existing BNART holders. Voting resolves both problems: as it can only be performed with Brave New Tokens, it is necessary to be a creator to be eligible for voting. Thus, only creators whose content is purchased and streamed can curate other artworks on the platform and any newcomer can submit an application to mint their NFT.
Only Brave New Token holders (artists, investors, and talent communities) can view unpublished Art Works.
The First Creators
There is only one exception to the royalties distribution: initiation of the platform. The first 100 artists will be chosen by the founding members and given the Brave New Tokens to launch the system.
A creator can exchange their Brave New Token into ETH, however, the opposite won't be possible, so any person with mal intentions couldn't utilize external capital to exchange it for the Brave New Tokens and gain advantage without contributing any artistic value.
Also, at the beginning of Phase III voting will be a mandatory activity for the BNART holders. It is a part of the successful and healthy growth of the community and platform. If every artist were to withdraw all the royalties they receive, apart from missing out on investment opportunities, they would also prevent other artworks from being minted and would affect the BNART liquidity pool: the only way to make it grow is through voting and minting new artworks.
The value of BNART is calculated by the ratio of BNART in the Liquidity pool vs the ETH Liquidity pool. If the BNART pool is never topped up independently from sales and streaming, its value will remain in place. However, making voting mandatory at the rate of 30% (and decreasing this percentage over time) will accelerate BNART value growth proportionate to the volume of transactions, number of artists and amount of the revenue streams.
7. Ecosystem Use Cases
They participate and interact with other creators to produce NFTs. A creator not only can contribute with artistic vision, but they can also participate in marketing campaigns, user experience testing, gamification scenarios, and even provide technical support. Thus, collaborators, that often neglected and whose role is underestimated, can be a part of the perpetual royalties.
Depending on the project, collaborating creators can be paid in advance for transferring their royalty rights.
Splitting royalties will allow transparent collaboration and facilitate teamwork to create larger projects, like short movies or animated video clips.
Ability to monetize content fairly and transparently: number of followers and number of views will be directly reflected on creators’ revenue.
Creators won’t have to advertise or sell merchandise for a living.
Creators can contribute their royalties to the community by voting, and acquiring a chance to receive royalties from other creators’ work.
Private Collectors & NFT Traders
They can be individuals or organizations who initially don't take part in the creation process, do not vote, and do not receive royalties. A collector simply buys, sells, or rents to make a profit. That being said, a collector can provide funding to artists and obtain rights to future NFTs.
Monetizing NFTs without selling them.
Streaming will allow collectors to make profits without having to resell their NFTs.
Alleviating speculative price growth and the bubbles.
Content’s artistic value will be playing a bigger role in pricing than FOMO.
Accessing the most transparent and clear indicators of NFT value: streaming provenance.
Talent Communities & Producers.
These groups specialize in helping artists with NFTs creation and/or publishing.
Talent Communities can contribute to the creators’ work with marketing, execution, and equipment. By growing their audience and content quality, Talent Communities will receive additional royalties. Examples of Talent Communities IRL: Producers, Talent Agencies, Record Labels, Netflix Originals.
Ability to invest in creators and create a transparent relationship with artists, while receiving part of royalties as payback
Voting will allow producers to invest in creators they have no contact with, in a transparent secure way.
Fans will have a unique opportunity to establish a direct commercial relationship with their favorite creators, knowing that every cent they pay will directly reflect the income of the creator.
No ads experience: paying for watch time only.
Healthy content consumption: every browsing second costs money, therefore, fans will be more attentive and focused on the content, at the same time being mindful of the amount of time spent in front of the screen.
No subscription or premium incentivization: pay for what you want to watch and never worry about pausing or canceling the subscription or unexpected charges.
There is no need to buy the NFT to watch the unlockable content: it’s enough to stream it for the desired amount of time
Fans always can buy their favorite artists’ creations to own the piece, being able to access it any time and also monetize it via streaming.
Initial Token Split:
Total supply: 14 Million
Founders & Team: 10% (1.4 Million) / 5-year vesting period
Investors: 20% (2.8 Million) / 3-year vesting period
Utility(to be mined): 65% (9.1 Million)
Governance: 5% (700k)
Initial NFT Offering
Brave New Tokens (BNART) will be used for our Seed Round and the execution of the platform’s first milestones. Investors will only be able to purchase BNART during our private sale and Series A rounds.
It will not be possible to acquire Brave New Tokens through any public exchange. Private Sale and Series A Round investors will have the chance of becoming Talent Communities and thus have the possibility of acquiring additional tokens through the work of artists. On the other hand, artists, collaborators, and talent communities will receive Brave New Tokens via royalties. Once the vesting period is over, token holders will be able to convert BNART back to ETH at any given time.
The Brave New Token isn't simply an investment vehicle. BNART is one of the few tokens in the NFT industry that is directly connected to the stability and innovation and growth of the ecosystem. The Price of Brave New Token is tied to the amount of Brave New Tokens contributed to voting for some time and is represented in ETH. This period grows and shrinks to adapt to the vesting period and thus guaranteeing the stability of the platform and artist communities.
Initially, there will be 9,100,000 utility tokens, and when Artworks are purchased or rented, 85% of the cryptocurrency payment will be transferred to the last owner. This means that 15% will go to the Liquidity pool, and the corresponding amount of Brave New Tokens will be transferred from the Utility Pool to the Creators and Voting Pools.
5% of tokens are reserved for the DAO transitioning period.
Seed Investment Allocation (5 months):
Operations: 10% (50K) / Salaries, office space, legal, accounting.
Marketing: 30% (150k) / CMO, Ads, Video Production, Social Media Team
MVP: 35% (175K) / Engineering Team, UX/UI Design, Full-Stack, Solidity / Data Engineer, QA & Security
Community Engagement: 15% (75K) / Artist communities, collaborations, auctions, business development.
Creative Production: 10% (50K) / Art direction, production, studio time, software
9. Value Proposition
The Brave New Art platform is a digital art collaboration platform that allows artists and creators to discover new possibilities and create high-quality content. Aside from all the functionalities described up to this point, we are including in our roadmap an AI-powered recommendation engine, gamification features, and a strong focus on UX design to make the platform intuitive. Moreover, we are not simply building the technology, Brave New Art will also act as a Talent Community in the ecosystem.
Our growth strategy includes monetization through royalties. Those who choose to create, collaborate, and run their business through our platform, will automatically have Brave New Art added as a creator, for the significant role we play in helping each artwork come to life.
Received royalties will be used to vote for the artists, invest in the artworks, improve the platform, add new features, and gradually transition into a Decentralised Autonomous Organization.
Brave New Art is a future-oriented project that aims to become one of the key protocols of the digital art industry. Our goal is to be one of the first NFT platforms that begins as a startup and evolves into a Decentralized Autonomous Organization.
We will accomplish this by:
A. Allowing transparent collaborations and perpetual royalties fixed on the blockchain for all relevant contributions, including creative input, marketing efforts, and technical support. This will be accomplished by introducing a Creators Pool inside the NFT Protocol.
B. Changing a subscription-based monetization model to the pay-as-you-watch streaming system. This will give creators and consumers a new and more efficient way to monetize art.
C. Building token mining capability inside the creative process to accelerate the decentralization of the industry. The voting tokens can only be obtained via royalties ( after the initial investment rounds are closed.) In other words, the Brave New Token will truly represent artistic value, rather than just monetary value. It's a decentralized protocol that represents art quality, not simply capital entering the ecosystem. We call this Proof of Artistic Value.
D. Alleviating technical difficulties by being inclusive and transparent with all parties, providing a user-friendly experience, and creating an opportunity for technical and operational parties to legitimately participate in the art creation process. This will open the doors for all the valuable members of the creative industries, allowing producers and talent management agencies to move their operations to Blockchain, making the royalties distribution process clear and simple, even for people who are not familiar with the Blockchain Industry.